UBE Group participates in ThaiFex

May 23, 2023

UBE Group strengthens its position as a leader in healthy food by presenting a flagship products of “Tasuko” and organic products at THAIFEX-ANUGA ASIA 2023.

Ubon Bio Ethanol Public Company Limited or UBE, a Thailand’s leading manufacturer and distributor of processed cassava products, is preparing to showcase the health food products of its subsidiaries, including Ubon Sunflower Company Limited (UBS), the world’s largest producer of organic cassava flour and distributor of cassava flour products under the Tasuko brand, and Ubon Bio Agriculture Company Limited (UBA), a producer and distributor of organic agricultural products, will come to the largest food trade fair in Asia, THAIFEX-ANUGA ASIA 2023, to showcase its key products and join hands with “Chef Ian” to show an exclusive and secret recipes of healthy menu for participants.

Ms. Sureeyot Khowsurat, Chief Executive Officer and Managing Director of UBE, revealed that “UBE Group intends to exhibit its quality products at leading trade fairs such as THAIFEX, which will serve as a platform for the Group to connect with local and foreign entrepreneurs, including the opportunity to present products to customers and allow them to experience food innovations and products that are beneficial to their health.

This is not only in line with the event’s “beyond food experience” concept, but also with the Group’s strategic plan to create growth under the concept of “UBEYOND” by expanding new customer bases overseas, while focusing on marketing activities at domestic level to reach more consumers. “

UBE Group is preparing to raise the flagship products of its subsidiaries, such as “Tasuko” products produced by UBS, which won the 2023 Superior Taste Award 2023, the products are gluten-free, high in fiber, suitable for people who love health and those who are allergic to gluten. There are also a variety of products such as organic cassava flavor, instant cassava flour mix in different recipes for making baked goods, cassava flour batter mix and brownie brittle, a ready-to-eat products.

Especially on May 27th, we will have a special guest “Chef Ian Mr. Phongthawat Chalermkittichai” coming to show how to cook a very special and exclusive menu to pass on the deliciousness to the participants, in addition, UBE also has a display of premium quality coffee and rice products operated by UBA, along with a show of drip coffee and the jasmine rice for testing and selling at the event.

Interested persons can experience the healthy food products and participate in special activities for a chance to win souvenirs of Tasuko products at Booth 10-NN37, Challenger Hall 9-12, IMPACT Exhibition and Convention Center, Muang Thong Thani from May 23-27, 2023.

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